briefÂ
Acne is a common skin condition affecting 95% of 11 to 30-year-olds, especially teens. Caused by clogged hair follicles, it can harm self-esteem due to stigma and myths around hygiene and diet. One in four experience mental health issues, often made worse by social judgment and GCSE exam stress. NHS treatments exist, but their youth mental health campaign lacks targeted acne support. They need appropriate support and understanding of acne.
solution
BRST is a campaign designed for teens aged 14 to 18 who are navigating acne alongside the pressures of GCSEs, A-Levels, puberty, and social expectations. With beauty standards and school stress distorting self-esteem, BRST flips the narrative from bursting spots to bursting with confidence. It aims to burst acne myths, protect mental health, and remind students of their self-worth. The campaign includes school posters, a free info-packed journal, and a social media presence to engage with Gen Z.
